The local band "Cloud Cult" has a song on an E-surance (auto insurance) commercial.
Cloud Cult is pretty good and extremely creative. They're definitely an acquired taste. If you listen to their lyrics, you'll find repeated themes in their albums...
The lead singer, Craig Minowa... his son died a while back so the music has a bit of a sing-song quality to it sometimes, with references to toys, and childhood, and then to something more meta-physical... from Jesus to his dead grandfather to the hereafter... thereby connecting death, the afterlife and infancy... Anyway, that's my take on it...
Check out this Advertising Age article about the band's decision to go with Esurance after rejecting other companies because of their "extreme" environmental beliefs
Sunday, January 11, 2009
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